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From the conception of our brand “doing the right thing” has been important to our team and customers. We believe it is the responsibility of every individual to be a good citizen, and while being a small player in a global market can at times be daunting, we believe our impact on human rights can be just as significant as larger operations and that we can all make a difference.


The below links provide further information about our Socially Responsible practices.



We have recently joined the Amfori BSCI initiative. The Business Social Compliance Initiative is a leading supply chain management system that supports companies to drive social compliance and improvements within the factories and farms in their global supply chains.


Find out more.

Better Cotton Initiative.

The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.


Find out more.


Reemi focuses on women’s health because it’s so under-prioritised. Taking time off work because you have your period isn’t getting anyone ahead, and Reemi is here to change that. They are making sustainable, culturally appropriate period solutions accessible to people everywhere. As you know, the majority of garment workers are female so this has a direct and measurable influence on our industry.


For more information on Reemi – Click here.

OEKO-TEX® Standard 100

OEKO-TEX® Standard 100 certification is designed to ensure the effect the dyeing industry has on the environment is minimised and the garments are safe for consumers as well as the people who make and sell them.


Find out more.

Our Supply Chain.

Here you can read more about our supply chain – from the origin of our raw cotton through to the yarn spinners, dye houses and final garment suppliers we work with.


Find out more.

How We Source.

We seek to find and work with factory owners and management who share our values, operate a culture of dignity and respect, are in for the long term, and who like us are willing to embrace change and continuous improvement.


Find out more.

Responsible Sourcing.

We are continuously developing our Responsible Sourcing Strategy. We have employed an experienced Ethical Sourcing specialist to shape and prioritise our strategy, to train and guide us through the more complex issues and importantly to drive the momentum.


Find out more.

Production FAQ's.

Customers often ask about our production, including the ways we promote fair, safe and healthy conditions in our factories in Bangladesh and China – here we answer some of our most frequently asked questions.


Find out more.

Code Of Conduct.

This code defines labour standards that aim to achieve safe, fair, legal and humane working conditions for everyone working in our supply chain. We work with great people and we care for their well-being. We care how we do business, who we do business with, and how people are treated.


Find out more.