In video 1 “How The Softest T-Shirts In The World Are Made”, John sits down with owner and founder, Lawrence Railton and the Head of Design, Joe Sharplin to gain insight into AS Colour’s product creation and some of the decision-making that has shaped our success.

John also takes a tour of our New Zealand headquarters to discover the “worlds largest t-shirt vending machine.”

Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. Better Cotton is sourced via a chain of custody model called mass balance.

This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’

Better Cotton is an ever-evolving programme creating new targets for themselves and their members every year.

Better Cotton Initiative works with on-the-ground partners across the world to support cotton communities to build resilience and improve their livelihoods, with a big focus on women’s equality within the cotton farming community and in some cases gaining economic independence and or leadership roles.  

Partnering with an organisation that improve social, environmental and economic outcomes for the industry we are apart of is important ethos of ours. By choosing our cotton products, you’re supporting our investment in Better Cotton’s mission.